3/19/12

In a 3 day apple managed to sell 3 million new iPads

BusinessLinks/News
Apple said it sold 3 million of the new iPad tablet computers over the weekend, setting an organization record.
 

It was "the strongest iPad launch nevertheless," says Philip Schiller, Apple's senior vice president of worldwide marketing.


The first iPad in 2010 sold 300,000 on its first day, and it took 28 days to induce to 1 million. Apple didn't announce initial iPad two sales in 2011, however estimates ranged from 400,000 to regarding 1 million during its first weekend on sale.


By distinction, Apple sold 4 million iPhone 4S smartphones in the first weekend last October.

Shaw Wu, an analyst at Sterne Agee, calls the 3 million haul for the new iPad "bigger than I expected, an enormous range."

Wireless carrier AT&T conjointly said Monday that the corporate set a "single-day record" for iPad sales and activations on March 16, the day it went on sale.
Graph of Marketing
The new iPad — which starts at $499 for a Wi-Fi-only model with 16 gigabytes of storage  has received a mixed reaction online, where shoppers have questioned simply how huge an improvement the new sharper screen is and therefore the speed of the faster 4G cellular network. There are scattered reports that the new iPad is liable to overheating after regarding half-hour of use. Apple declined to comment.

But those issues didn't stop shoppers from snapping them up.

Wu says the new features are "huge upgrades, enough to drive incremental patrons."
Shipments for online sales are protected two to a few weeks, and in-store stock is hit and miss. A clerk at an Apple Store in Seattle said iPads that connect with the AT&T network were sold out, whereas a store in downtown new york town conjointly had run out of AT&T iPads in black.

Details regarding iPad sales for Verizon Wireless were not immediately out there.

In its unharness, Apple said it might expand iPad sales Friday to twenty four new countries, together with Italy, Greece and New Zealand. The iPad went on sale last Friday in eleven countries, together with the united states, Canada and Australia.

As happens with most new Apple releases, lines shaped outside Apple Stores the night before it went on sale as shoppers looked to be the first on their block with the new device.

In la, Steve Wozniak, co-founder of Apple, who often joins the road for new products, was part of the consumer rush — spending the night outside an Apple Store.


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